OPTI LINK
TOOLS
Figma
Blender
Cinema 4D
Adobe Creative Cloud
ROLE
UX Designer
Opti Link is a contact lens subscription service that aims to reduce environmental impact through reusable packaging. Contact lens wearers are offered an intuitive platform for managing their prescriptions and orders.
TEAM
Sarah Wong
Zachary Zhao
Kurni Liu
Yiyun Deng
Jimmy Nb

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PROBLEM
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PROCESS
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PRODUCT
Each year, millions of single-use blister packs end up in landfills, contributing significantly to plastic pollution.
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13,000 mt of polypropylene waste is produced from contact lens cases per year.​​​​
We began by assigning specific tasks to team members: two conducted acid tests, two underwent materials research, and two interviewed specialists. The data was then aggregated to extract insights, allowing us to identify user needs and make necessary adjustments to our concept.
Through this refinement, we developed a sitemap for our website and a low-fidelity prototype for the case.
Newly designed contact lens cases for daily, weekly, and monthly usage.
A user-friendly website and advertising campaign to promote the product.
USER RESEARCH
ACID TEST RESULTS
We performed acid tests to assess the viability of the project, enabling us to determine whether contact lens wearers would integrate our reusable cases into their daily routines.

USER JOURNEY & STAKEHOLDER MAPS
User journey maps allowed us to pinpoint user needs and pain points by visualizing their interactions with reusable cases.
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Additionally, we leveraged stakeholder maps to analyze relationships between key players and evaluate associated costs.


SERVICE BLUEPRINT
Service blueprints enabled us to visualize the entire service system, highlighting critical elements of the process to optimize our subscription workflow and enhance the overall user experience.

INTERVIEW: DR. PAUL SCOTT

After completing the initial research phase, we interviewed specialists, such as ophthalmologists, to assess how well our project aligned with medical standards. Below are some questions and responses from my interview with Dr. Paul Scott—unfortunately, his camera was off during our Zoom session!
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How would a change in material impact the quality of the lenses?
“There are many different types of lenses. For example, there’s a soft lens that you wear overnight, and replace every month. A soft lens that you replace daily but wear every two to three weeks. And there’s a soft lens that you wear only once and throw away.
The challenge I see here is what type of lens would you put into this stainless steel case and how many would you put in to maintain sterility? And when you dispense it, how do you dispense it so the remaining lenses don’t get contaminated?"
Are there any regulatory standards that should be considered when implementing a reusable contact lens case?
“Sterility is the main concern. Different companies have different sizes, shapes, and colors, but they’re all uniform in terms of the saline solution and their labeling.
“Every company says their polymer plastic, their contact lenses, are the best. And the polymer differs significantly from one company to another. For example, the variables are the polymer, diameter, base curve, inside curvature of the lens, water content, and the color.” Within each company, there are several different lenses that have different permeability.”
What benefits do you see for patients and practitioners with this change in packaging?
“There needs to be a way of sending the packages back and forth and having the lenses easily available. If you have a steel container, at 100 degrees fahrenheit, sitting in a non-air conditioned distribution center, how would that temperature affect the lenses in the containers, even with enough saline to soak the lenses?”
What challenges might contact lens wearers face when transitioning to a reusable case?
“Storage might be a big deal. People who travel quite frequently might find this cumbersome! If they have to take two, three, or six months worth of lenses and one steel container with them, getting them through airport security—that sort of thing.”
Are there any other considerations we haven’t discussed that you think we should be aware of when making this change?
“No I think you’ve covered it pretty well. A lot of the ophthalmological devices have to do with home diagnostic implements of visual fields and intraocular pressure. The magic word is tonometer. A tonometer measures pressure inside the eye for glaucoma, and there are some devices that people take home to measure the pressure in their eye by themselves, which might involve a probe and sterile covering over the probe that may be used once and disposed of."
BRAND IDENTITY






WEBSITE
USER FLOW

SITEMAP & PROCESS
Users create an account, upload their contact lens prescriptions, and subscribe to the model that best suits their lifestyle. Then, they'll receive their lenses in reusable cases, returning the cases for discounts on their next order.


LOW-FIDELITY WIREFRAMES

HIGH-FIDELITY PROTOTYPE






CAMPAIGN


