DISRUPT

TOOLS

Figma

Adobe Creative Cloud

ROLE

UX Designer

As a studio designer in Scout, I worked with a team of designers and developers to create a rebrand and revamped website for Disrupt, Northeastern’s fintech organization. The final deliverables consist of a deployed site, hi-fi prototype, and branding guide.

TEAM

Preet Singh

Jyaleen Wu

Amanda Fong

Brian Kapusta

Helen Miao

01 PROBLEM

02 PROCESS

03 PRODUCT

Disrupt aimed to rebrand to attract first-year students and convey their commitment to fostering student engagement in the fintech industry.

We began by defining our client’s value proposition through brand exploration. Conducting user and competitor research helped identify strengths, weaknesses, and user needs. During the semester, weekly client meetings involved presenting project iterations and incorporating their feedback.

A responsive website, bespoke branding, and social media templates that embody the voice and spirit of Disrupt.